The Best 10 Qualtrics Alternatives in 2024

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Choosing the best form software can make all the difference when running a successful survey, whether collecting feedback on a recent event, measuring employee satisfaction, or tracking customer health. Qualtrics is one of the most well-known platforms for building complex forms and surveys. However, its extensive features can overwhelm new users and come with a steep learning curve. Qualtrics also has a reputation for being expensive, which can be a dealbreaker for small businesses and independent teams. In this guide, we'll explore the best Qualtrics alternatives to help you find the right fit for your survey needs in 2024.

One valuable Qualtrics alternative to consider is Notion forms. This approach to survey building helps you create a Notion database to organize responses, giving you ultimate control over tracking and managing incoming data.

What is Qualtrics?

Qualtrics is a cloud-based platform designed to help organizations collect and analyze feedback across multiple channels. Initially launched as a survey tool in 2002, it has since evolved into a robust experience management solution that covers four key areas: customer experience (CX), employee experience (EX), brand experience (BX), and product experience (PX).

Key Features of Qualtrics

Advanced Survey Tools

Qualtrics is known for its powerful survey-building capabilities. It offers a range of survey types, from customer satisfaction and NPS surveys to more complex market research surveys. Users can customize surveys with logic, conditional branching, and advanced question types to create personalized feedback experiences.

Analytics and Reporting

One of Qualtrics' biggest strengths is its data analysis and reporting capabilities. Users can generate detailed reports that analyze response patterns, segment data by different variables, and create predictive models based on feedback. This makes it a preferred tool for businesses that must deeply investigate customer or employee behavior.

Integrations

Qualtrics integrates with various platforms such as Salesforce, HubSpot, and Marketo, allowing businesses to funnel customer feedback directly into their CRM systems. This ensures that insights are accessible across teams, helping companies improve their services or products based on real-time data.

Experience Management (XM) Solutions

In addition to its survey tools, Qualtrics offers solutions that span the entire customer or employee journey. This includes tools for customer experience management, product feedback, and brand tracking. These tools help companies measure sentiment and engagement, providing data to drive better decision-making.

Why Qualtrics is Popular

Comprehensive Feature Set

Qualtrics provides an all-in-one platform for organizations that require surveys, data collection, and advanced analytics for multiple business areas. Its capabilities exceed typical survey creation, enabling users to manage feedback at every touchpoint.

Scalability for Enterprises

Qualtrics is highly scalable, making it ideal for large organizations with complex data collection needs. It’s used by Fortune 500 companies, universities, and government agencies due to its ability to handle large volumes of data and offer detailed insights across departments.

Global Reach and Support

With multi-language capabilities, Qualtrics supports global data collection. This is especially useful for enterprises operating in multiple countries or regions, as they can smoothly collect feedback from diverse customers or employees.

Common Challenges with Qualtrics

While Qualtrics is a potent tool, it’s not without its drawbacks. Many businesses, tiny startups, and non-enterprise-level users have expressed concerns about its cost, complexity, and the steep learning curve required to utilize its features thoroughly. Here’s why some users seek alternatives:

High Cost

Qualtrics is priced for large enterprises, making it expensive for small businesses or startups. The pricing structure is often customized based on the industry's needs, but many users have found it too costly, especially for more straightforward survey or feedback needs.

Steep Learning Curve

While Qualtrics offers many features, learning to navigate and use the platform efficiently can be overwhelming. It’s often seen as a complex tool, requiring dedicated time and resources to train employees or teams to use it effectively. This can be a barrier for smaller businesses that need something intuitive and easy to set up.

Overkill for Small or Niche Use Cases

Many small businesses or specific use cases don’t require Qualtrics' experience management platform's full potential. Suppose a company only needs to create simple surveys or forms. In that case, Qualtrics' comprehensive feature set may feel excessive and unnecessary, leading businesses to seek lighter, more user-friendly alternatives.

Customization Limitations

While Qualtrics does offer customization, it lacks the deep flexibility that some businesses require, particularly for niche markets like Notion potential users or SaaS startups that want more control over form design, integrations, or data management. Users may find Qualtrics’ customization options too restrictive, especially if they need to embed forms into specific workflows or platforms like Notion.

NoteForms: The Ultimate Notion Forms Builder

NoteForms's Notion forms builder supercharges Notion by enabling smooth form creation that integrates directly with Notion databases. Our key features include creating forms from existing Notion DBs, storing submissions in Notion DBs, unlimited forms and submissions, full customization (custom domains, design, logic, webhooks), embeddable forms, integrations (email, Zapier, Slack), support for Notion-specific columns (relation, people), writing to page body, and database views as a sub-product.

We cater to Notion power users, SaaS startups, and educators, solving challenges like inefficient data entry, fragmented workflows, and administrative overload. NoteForms streamlines data collection, centralizes management, and simplifies workflows, boosting productivity while cutting costs for Notion enthusiasts. Create a form for free today with our Notion forms builder!

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Why Look for Qualtrics Alternatives in 2024?

A Budgeting Nightmare: The High Cost of Qualtrics

Qualtrics has a reputation for being an enterprise-level survey tool with advanced capabilities that come at a premium price. While this pricing strategy may not concern larger organizations with big budgets, small to mid-sized businesses can find Qualtrics’ pricing structure prohibitive. In 2024, as many organizations tighten their belts during economic challenges, the high cost of Qualtrics is prompting users to seek more affordable alternatives.

Stat

According to a report by G2 (a leading software review site), over 40% of small businesses cite cost as the main reason they switch from enterprise-level platforms like Qualtrics to more affordable alternatives. This trend is expected to grow as more companies focus on managing tighter budgets in the coming years.

Overwhelming Complexity and Steep Learning Curve

Qualtrics is a powerful platform, but it’s often criticized for being too complex for businesses that don't have the resources or time to train their teams fully. While useful for enterprises with dedicated teams, the platform's vast features can overwhelm small to mid-sized businesses, particularly those without technical experts. In 2024, businesses increasingly seek intuitive, easy-to-use platforms that can be deployed quickly without extensive training.

Many companies are opting for tools with user-friendly interfaces that require minimal onboarding, especially as remote teams and fast-paced environments demand quicker setups.

Stat

A study by Software Advice found that 58% of enterprise software users, including Qualtrics, reported difficulties using the platform without additional training or technical support. This complexity often leads businesses to switch to simpler, more accessible tools.

Not So Customizable: Qualtrics’ Integration Limitations

While Qualtrics offers a range of features, some users need more customization options, especially compared to other tools designed for specific workflows or integrations. In 2024, businesses seek platforms that offer smooth integration with the tools they already use, such as Notion, Zapier, or specific CRMs like HubSpot. Qualtrics’ integrations can feel rigid or incomplete for users who need more control over form design, data handling, and embedding feedback tools into unique workflows.

For example, Notion potential users or SaaS startups may find that Qualtrics doesn’t offer the flexibility they need to manage forms and data in a more customized way. These businesses often seek alternatives that provide deep customization, such as the ability to design forms specifically for their platforms and fully integrate with their databases and workflows.

Overkill for Small or Niche Use Cases

Another critical reason businesses will look for Qualtrics alternatives in 2024 is that many find the platform overengineered for their needs. Qualtrics is packed with advanced features for enterprise-level feedback management, but it can feel overwhelming for smaller businesses or organizations that just need primary surveys or customer feedback tools.

Many startups or small teams may not require advanced reporting, predictive analytics, or multi-channel feedback tracking, which are some of Qualtrics's hallmark features, for businesses that only need to run simple surveys or manage customer feedback more straightforwardly, using a platform like Qualtrics can be unnecessarily complicated and expensive.

Stat

In a survey conducted by Capterra, 35% of businesses that left Qualtrics mentioned that the platform offered more features than needed for their more straightforward use cases, prompting them to switch to more streamlined solutions.

The Need for Greater Agility and Speed

The business world is changing fast, especially as organizations adapt to a post-pandemic reality. In 2024, many businesses prioritize speed and agility in their feedback and data collection processes. Qualtrics, while comprehensive, is only sometimes seen as the most agile platform for these businesses. Startups, in particular, value nimbleness and need platforms that let them swiftly test, deploy, and adjust feedback systems in real-time. Many companies are turning to no-code or low-code platforms, where changes can be made rapidly without involving development teams or complex setups.

A Shift Toward More Niche Platforms

In 2024, more businesses are gravitating toward niche platforms that cater to specific needs or industry verticals. For example, educators, SaaS companies, or Notion users might prefer tools designed to integrate smoothly into their existing workflows. Qualtrics, though powerful, needs this level of niche customization and specialization, leading these users to seek tools that offer a better fit for their industries or use cases. Platforms designed explicitly for Notion integration or platforms tailored for SaaS product feedback offer more bespoke solutions, becoming increasingly attractive as businesses aim to streamline their operations and cut unnecessary features or costs.

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Top 10 best Qualtrics competitors & alternatives

1. NoteForms – Best Alternative for Notion Potential Users

NoteForms is explicitly designed for users who work extensively with Notion. It allows users to create forms that integrate directly with Notion databases, offering a smooth experience for those who rely on Notion for project and data management. With NoteForms, users can create forms from existing Notion databases, store submissions within Notion, and fully customize the forms to meet specific workflow needs.

With NoteForms, you can

Create forms from Notion DBs and store submissions directly into Notion DBs.

Customize forms with advanced logic, webhooks, and custom domains.

Deliver forms via embed options or direct links.

Integrate forms with email, Zapier, or Slack for enhanced automation and collaboration.

Pricing

Free to start, with paid plans available for advanced features.

2. Refiner – Best Customer Feedback Software

Refiner is a customer feedback and survey platform for web and mobile products. It focuses on features that product companies need to collect customer feedback efficiently, including NPS, CSAT, and CES surveys. Refiner’s clean interface allows for easy setup and use, and its features are tailored to product managers and marketers.

With Refiner, you can

Collect and analyze NPS, CSAT, and CES surveys.

Track customer success metrics and improve product-market fit.

Integrate with Segment, Zapier, and Integromat for advanced automation.

Pricing

Refiner starts at $99/month.

3. Mopinion – Best for Tech Companies

Mopinion is a strong alternative for businesses wanting to collect feedback from websites and mobile apps. It’s viral among tech companies, providing feedback tools designed to gather insights across multiple channels, including websites, mobile apps, and email. With customizable dashboards and charts, Mopinion helps businesses visualize their feedback and make data-driven decisions.

Pricing

Starts at €249/month.

4. Zoho Survey – Simple, Cost-Effective Solution

Zoho Survey offers a simple and user-friendly experience for businesses that need essential feedback tools without the complexity of enterprise-level platforms. It’s perfect for running quick surveys with a drag-and-drop editor and provides 25 different question types. Zoho Survey’s free plan is lovely for small businesses on a budget.

Pricing

Free plans are available, with paid plans starting at €35/month.

5. Survicate – Best for SMBs

Survicate is ideal for small to mid-sized businesses (SMBs) looking to create customer feedback surveys easily while having the option to expand into more complex features over time. Survicate is excellent for tracking how users interact with products and services over time, offering flexibility for companies looking to scale their feedback solutions.

Pricing

A free plan is available for up to 25 responses/month, with paid plans starting at $79/month.

6. GetFeedback – Best for Salesforce Users

GetFeedback is an excellent tool for collecting feedback to improve the customer experience. One of GetFeedback’s standout features is its tight integration with Salesforce, allowing companies to map feedback directly into Salesforce in real time. This makes it an ideal choice for businesses already using Salesforce for customer relationship management.

Pricing

Pricing is not publicly available.

7. SurveyMonkey – Most Popular Survey Tool

SurveyMonkey is one of the most widely used survey platforms due to its simplicity and versatility. It’s great for companies looking for an easy-to-use solution for customer feedback, academic research, and more. While not as specialized as some other platforms, SurveyMonkey offers a robust suite of features that appeal to users from various industries.

Pricing

Individual user plans start at €39/month, and team plans start at €30 per user per month.

8. SurveySparrow – Omnichannel Experience Management

SurveySparrow goes beyond primary surveys by providing tools for managing the omnichannel experience. This includes customer journey mapping, conversational forms, and even chatbots. Its wide range of features makes it an attractive option for businesses looking to engage customers across multiple touchpoints.

Pricing

A free personal plan is available, with paid plans starting at $19/month.

9. WebEngage – Best for Customer Engagement and Retention

WebEngage is a customer engagement and retention platform with features beyond just surveys. With WebEngage, businesses can create complex customer profiles, analyze vast datasets, and run personalized campaigns. It’s perfect for companies looking to improve customer retention through data-driven engagement.

Pricing

Pricing is not publicly available.

10. AskNicely – Best for Service-Based Businesses

AskNicely is primarily geared towards service-based businesses. It offers real-time NPS surveys to collect actionable customer feedback. The platform also supports employee engagement, making it versatile for companies that want to manage customer and employee satisfaction.

Pricing

Pricing is not publicly available.

Why NoteForms is the Best Solution for Notion Potential Users

Why Notion Users Choose NoteForms Over Other Qualtrics Alternatives

The goal of this section is to clearly explain why NoteForms is the ideal solution for Notion's potential users compared to other Qualtrics alternatives. The section should highlight the unique benefits that NoteForms offers, particularly its smooth integration with Notion, and why it stands out as the best option for specific use cases like SaaS startups and educators. This section should emphasize that NoteForms is not just another survey tool but a platform designed to solve common pain points for those who rely on Notion for data collection, workflow management, and productivity.

Integration with Notion

NoteForms’ deep integration with Notion makes it the ideal choice for users already embedded in the Notion ecosystem. It allows users to create forms directly from existing Notion databases and store submissions in Notion, saving time and reducing complexity. Other tools lack this level of smooth integration.

Features Tailored for Notion Users

NoteForms offers unlimited forms and submissions, fully customizable form designs, and advanced logic (custom domains, webhooks) that can be tailored to Notion-specific workflows. NoteForms supports Notion-specific data types (such as relation and people columns), which is impossible with other tools.

Solve Key Pain Points

Notion users commonly need help using external tools for form creation, like switching between platforms, fragmented workflows, and limited data integration. NoteForms solves these issues by keeping everything within the Notion environment, making it a more efficient solution.

Highlight Use Cases

Specific users and use cases benefit from NoteForms, like SaaS startups collecting customer feedback or educators organizing student data. NoteForms simplifies their workflow while offering a scalable and flexible solution that grows with their needs.