Qualtrics vs SurveyMonkey: Which Survey Tool is Best for Your Business?

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Choosing the right survey tool can be daunting. You want to find the best form software for your business that meets your specific needs and helps you achieve your goals. For many users, Qualtrics and SurveyMonkey are two of the best tools for creating and distributing online surveys. This guide will help you compare Qualtrics and SurveyMonkey to pick the best survey tool for your business.

Qualtrics and SurveyMonkey offer robust features but differ in capabilities, pricing, and customizability. SurveyMonkey is better for primary surveys and quick projects, while Qualtrics is better for advanced research projects, larger teams, and detailed data analysis. Notion Forms, a solution from NoteForms, can help you achieve your survey goals by turning your Notion databases into shareable forms.

How Does SurveyMonkey Work?

Survey Creation and Setup: Crafting Your First Survey

SurveyMonkey is a widely used platform for designing and distributing surveys across various sectors, such as business, education, healthcare, and market research. Its user-friendly interface and extensive features allow individuals and organizations to create surveys easily.

Survey Templates and Customization

SurveyMonkey offers over 200 customizable templates for different purposes, such as customer satisfaction, market research, or employee feedback. Users can choose a pre-built template or create their surveys from scratch.

Drag-and-Drop Builder

With an intuitive drag-and-drop survey builder, users can easily add or rearrange different questions, including multiple-choice, text boxes, star ratings, and more.

Custom Logic

SurveyMonkey offers advanced features like logic branching and question skipping to ensure tailored responses. These features make the survey more interactive and personalized depending on the respondent’s answers.

Customization and Branding: Make It Your Own

SurveyMonkey enables businesses to customize their surveys to align with their branding:

Visual Customization

Users can customize font colors and add their brand’s logo to maintain a professional appearance.

Premium Features for Branding

For businesses that want a fully branded experience, premium plans offer additional customization features, like white-labeling and removing SurveyMonkey branding.

Distribution and Collection: Get Your Survey Out There

SurveyMonkey offers several options for distributing surveys and collecting responses:

Email Campaigns

Users can send out survey links directly via email, making it convenient to target specific audiences.

The platform allows users to share surveys on social media platforms like Twitter, Facebook, and LinkedIn to widen their audience reach.

QR Codes and Embedding

Survey links can be embedded on websites, or QR codes can be generated for printed materials, offering flexibility in how the survey is distributed.

Data Analysis and Reporting: Dig into Your Survey Results

SurveyMonkey’s analytics tools offer insights into survey results in real time. Key features include:

Data Visualization

Responses are automatically visualized through charts and graphs, helping users understand trends and insights quickly.

Custom Reports

Advanced users can generate custom reports with cross-tabulations to break down data and analyze specific respondent groups. Export Options: Survey data can be exported in various formats, such as CSV, Excel, or PDF, for deeper analysis or sharing within an organization.

Integrations and Automation: Make Your Survey Work for You

SurveyMonkey integrates with popular tools like Slack, Salesforce, and Mailchimp, allowing businesses to incorporate survey results directly into their existing workflows. Additionally, automation features allow for triggering surveys at critical moments, such as post-purchase or after a customer service interaction.

User Testimonial: What Users Say About SurveyMonkey

Kerry M., a verified user in Hospital & Health Care, shared their thoughts on Qualtrics (another popular survey tool) compared to SurveyMonkey: “Qualtrics is a powerful and versatile tool that goes way beyond a normal survey solution. The great online documentation and fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use the platform effectively.” — Kerry M. (Verified User)

Pricing: SurveyMonkey Costs

SurveyMonkey offers a free version with limited functionality (10 questions per survey, 100 responses per survey), while its paid versions unlock additional features such as custom branding, advanced logic, and detailed analytics.

Statistical Insight: SurveyMonkey By The Numbers

SurveyMonkey is trusted by over 60 million users and over 350,000 organizations worldwide. It’s estimated that SurveyMonkey handles over 20 million responses each day, making it a dominant player in the survey market.

Expert Tip: SurveyMonkey for Quick Feedback Loops

SurveyMonkey’s user-friendly interface and real-time data analysis make it an excellent option for businesses looking to run quick feedback loops, market research surveys, or product satisfaction surveys without diving into complex analytics software.

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How Does Qualtrics Work?

1. Experience Management Platform

Qualtrics goes beyond just being a survey tool—it’s an experience management platform designed to help businesses manage and improve customer, employee, product, and brand experiences. This is why it's trusted by large enterprises, academic institutions, and organizations globally.

Advanced Survey Creation

Similar to SurveyMonkey, Qualtrics offers a drag-and-drop survey builder, but its key differentiator is its ability to handle complex surveys. Users can set up various question types, such as Likert scales, NPS (Net Promoter Score), and more.

Custom Logic

Qualtrics allows advanced survey logic and conditions to segment responses or trigger follow-up questions based on previous answers, making it ideal for large-scale feedback operations.

2. Data Collection and Integrations

Qualtrics collects feedback from multiple channels, making it a strong contender for organizations seeking insights across various touchpoints.

Omni-channel Data Collection

Whether it’s surveys through email, web, mobile apps, or in-person kiosks, Qualtrics enables businesses to gather data from multiple platforms and ensure a holistic view of their audience.

Integrations

The tool integrates smoothly with other popular platforms such as Salesforce, Slack, and HubSpot, allowing businesses to incorporate survey data directly into CRM systems for real-time insights.

3. Data Analysis and Reporting

One of Qualtrics’ strengths is its advanced analytics capabilities. Using sophisticated analytical tools, it offers deep insights into customer and employee feedback.

Data Visualizations and Dashboards

Users can create real-time reports that feature charts, graphs, and detailed breakdowns of data, making it easy to spot trends and areas for improvement.

Predictive Analysis

Using artificial intelligence (AI) and machine learning (ML), Qualtrics can offer predictive analysis, showing trends or predicting customer behavior based on historical data.

4. Experience Management (XM) Solutions

Qualtrics stands out because of its experience management solutions. It provides tools for:

Customer Experience (CX)

Monitor and improve customer satisfaction by gathering feedback throughout the customer journey.

Employee Experience (EX)

Track and improve employee engagement, satisfaction, and performance.

Brand Experience (BX)

Measure and improve brand perception.

Product Experience (PX)

Gather insights on product usage and feedback to inform the product development process.

User Testimonial

Kerry M., a verified user from the healthcare sector, shared:

"Qualtrics is a powerful and versatile tool that goes way beyond a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use the platform effectively." — Kerry M., Verified User

User Review Highlight

Tricia T., Campus Outreach Coordinator from a mid-market company (51-1000 employees), shared on G2:

"I like how you can easily make a survey with unique URLs. I have been able to use this to track which CSMs are getting the most responses, which allows us to gamify sending surveys, maximizing CSM involvement. I also love that it is easy to set up a quiz that shows the correct answers. This makes it a great tool for knowledge checks!" — Tricia T., Verified User.

Pricing

Qualtrics doesn’t publicly list its pricing, as it offers customized solutions depending on business needs. However, it is known to be a premium tool, often used by larger organizations due to its comprehensive features and scalability. This higher cost is one reason why smaller businesses or startups might look for alternatives like SurveyMonkey.

Expert Tip

Qualtrics is highly recommended for organizations with advanced feedback needs, such as large-scale market research, enterprise employee satisfaction programs, or product experience monitoring. Its predictive analytics and comprehensive reporting make it stand out for enterprise use, while smaller businesses may find it more than they need for simple surveys.

Statistical Insight

Qualtrics is used by more than 13,000 brands globally, and their platform has processed over 1 billion survey responses. Its scalability and flexibility make it a preferred choice for enterprises and organizations across 100+ countries.

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Which Tool is Better for Your Business?

Qualtrics Versus SurveyMonkey: What’s the Difference?

Qualtrics and SurveyMonkey have pros and cons, and the right choice for your business largely depends on your specific needs. Both offer powerful survey creation features but cater to different types of users. Qualtrics is a highly versatile and feature-rich platform for enterprises and large organizations. It provides advanced experience management features beyond simple surveys, such as brand intelligence and predictive analytics. This makes it ideal for companies needing deep, actionable insights across multiple touchpoints, such as customer experience (CX) or employee experience (EX).

It also integrates with a wide range of platforms, making it more suited for businesses that need robust data collection and analysis capabilities. Users like Kerry M., from the healthcare industry, appreciated the friendly support and comprehensive online documentation that allows both novices and experienced users to utilize the platform effectively. On the other hand, SurveyMonkey is a more straightforward, more user-friendly option aimed at smaller businesses and users looking for a quick, easy solution to create surveys. Its ease of setup and use makes it accessible to those without much technical expertise.

For example, Tricia T., a mid-market user, noted that SurveyMonkey’s unique URLs allowed her to gamify survey participation and easily track customer success metrics (CSMs). Ease of use and simplified survey creation make SurveyMonkey a popular choice for smaller organizations and teams looking to send out surveys quickly without diving into complex features.

Feature Comparison

Ease of Use

SurveyMonkey is favored for its user-friendly interface and ease of setup, as noted by its higher ease of use score of 9.2 compared to Qualtrics 8.5.

Advanced Features

Qualtrics stands out for its advanced data analytics and experience management capabilities, ideal for enterprises needing detailed reporting and departmental integration.

Customization

Qualtrics offers more customizable options for complex surveys, while SurveyMonkey provides simple, pre-made templates suitable for most small to mid-size businesses.

Customer Support

Qualtrics slightly outperforms SurveyMonkey in customer support quality 8.7 vs. 8.6, making it a better option for companies needing dedicated, ongoing product support.

Which Tool is Better?

Qualtrics and SurveyMonkey are excellent survey tools, but they serve different purposes: Choose Qualtrics if you are an enterprise or large organization needing comprehensive survey features, predictive analytics, and integration capabilities. Choose SurveyMonkey if you need a simple, cost-effective, easy-to-use tool for basic survey creation and data collection, especially if you’re a small to mid-size business.

Why NoteForms is the Best Alternative for Notion Users

Why Notion Users Should Care About Qualtrics Vs. SurveyMonkey

Qualtrics and SurveyMonkey offer robust survey-building capabilities, analytics, and customization, but they often require users to manage data across multiple platforms, which is a significant drawback for Notion users. For Notion enthusiasts, the best alternative is NoteForms, specifically designed to integrate smoothly with Notion databases, streamlining the data collection process.

Why NoteForms Stands Out for Notion Users

Qualtrics and SurveyMonkey are great for traditional survey needs, but NoteForms provides a unique advantage for those already leveraging Notion in their workflows.

Direct Integration with Notion

Unlike Qualtrics and SurveyMonkey, which require exporting data into external systems for analysis or storage, NoteForms integrates directly with Notion. This allows users to create forms that pull and push data directly to and from Notion databases, eliminating the need to switch between multiple platforms. For example, if you collect feedback using NoteForms, it’s automatically stored in your Notion database, simplifying data management.

Unlimited Forms and Submissions

While both Qualtrics and SurveyMonkey restrict the number of forms and responses based on pricing tiers, NoteForms offers unlimited forms and submissions. This is particularly useful for Notion power users and SaaS startups that handle large volumes of data or need frequent surveys without being bottlenecked by pricing restrictions.

Customizable and Embeddable Forms

NoteForms allows full customization of forms, including custom domains, design logic, and webhooks—options that are limited or require advanced tiers in Qualtrics or SurveyMonkey. Additionally, NoteForms lets you embed forms directly into Notion pages, websites, or landing pages, enabling smooth data collection while maintaining the look and feel of your brand.

Support for Notion-Specific Columns

One of the most unique aspects of NoteForms is its ability to support Notion-specific features like relation columns and people columns, which neither Qualtrics nor SurveyMonkey can do. This means you can automatically map form responses to Notion’s relational databases, ensuring data flows into your existing workflows without manual adjustments.

Integrations with Zapier, Slack, and More

While SurveyMonkey and Qualtrics offer integrations with external tools, NoteForms provides smooth integration with popular productivity apps like Zapier, Slack, and email tools, making it an all-in-one solution for Notion users. The added ability to automate workflows means users can trigger actions based on form submissions, saving time and reducing friction.

NoteForms: The Ultimate Notion Forms Builder

NoteForms's Notion forms builder supercharges Notion by enabling smooth form creation that integrates directly with Notion databases. Our key features include creating forms from existing Notion DBs, storing submissions in Notion DBs, unlimited forms and submissions, full customization (custom domains, design, logic, webhooks), embeddable forms, integrations (email, Zapier, Slack), support for Notion-specific columns (relation, people), writing to page body, and database views as a sub-product.

We cater to Notion power users, SaaS startups, and educators, solving challenges like inefficient data entry, fragmented workflows, and administrative overload. NoteForms streamlines data collection, centralizes management, and simplifies workflows, boosting productivity while cutting costs for Notion enthusiasts. Create a form for free today with our Notion forms builder!